The Journal arrives in Monaco with a launch theme centred on the true heart of the industry: superyacht captains. Our opening series is a long-form, interview-led project documenting the realities of command told directly by the captains themselves.
This section exists because the industry is at a turning point. More yachts are coming online. Crew expectations are shifting. Environmental scrutiny is intensifying. Regulation is accelerating. Owners are younger, more global, and more demanding. And yet, within all of this movement, one constant remains: when everything is on the line, it is the captain everyone turns to.
Across conversations with captains running 30 m programmes to 100 m world cruisers, a few themes appear again and again:
• The real work is human: morale, clarity, trust, and communication.• Technology has transformed the bridge, but not the responsibility.• Sustainability is no longer optional; captains feel that shift first.• A new generation of crew arrives ambitious, connected, and impatient.• Owners want experiences, privacy, wellness, and flexibility, often all at once.
These conversations are not profiles. They are testimony, offering first-hand accounts of a role that touches every department, every guest, every journey, and every decision.
This launch issue is only the beginning. The Captains’ Journal will continue to grow with each season, adding new voices, new insights, and a record of how leadership at sea evolves. It will become a reference point for owners, senior crew, brokers, designers, and anyone looking to understand the reality beneath the polish.
Monaco is where we begin, the meeting point of ambition, tradition, and the future of yachting.
The next issue of The Journal will focus on luxury travel. From discreet islands to high-altitude retreats, aviation, design-led hotels, cultural destinations, and the new ways UHNWIs move through the world, this edition will explore what modern travel means for the private-client community.
This issue will offer commercial partners the opportunity to reach readers at the exact moment they are planning their next journey, charter, escape, or investment in travel-related services.
The Journal publishes both digital and print editions. For placement opportunities, integrated storytelling, or bespoke brand partnerships across upcoming issues:
the YATCO Commercial TeamAdvertising, partnerships, and custom integrationscommercial@yatco.com
The team will share current media kits, readership insights, format options, and availability for both Monaco placements and upcoming digital features.