Rob Armstrong is a director at ThirtyC, a superyacht design consultancy that has quietly built a reputation for bold, forward-thinking work on some of the industry's most ambitious projects.
ThirtyC
ThirtyC operates at the sharp end of superyacht design — working directly with owners and in collaboration with leading shipyards, naval architects, and fellow designers. The studio undertakes all aspects of design and development, from initial concept through to owner representation and build supervision.
The consultancy's portfolio spans the full spectrum of superyacht design:
External styling — conceptualisation, profiles, detailing, visualisation and implementation
Interior design — GA layouts, cabin drawings, colour schemes, material specification, bespoke items
3D visualisation and conceptual development illustration
Design consultancy — supervision and client liaison through every stage of the project
Marketing and promotional material for new builds
Notable Projects
ThirtyC's current portfolio includes some of the most significant projects in development, including Project Lotus — an 88-metre and 70-metre pairing — and Komodo, a 53-metre build. These projects demonstrate the studio's ability to work at scale while maintaining the creative ambition that defines their approach.
Background & Approach
Rob brings a diverse design background to superyacht work, with roots spanning graphic, industrial, and product design before moving into the marine sector. This cross-disciplinary foundation gives ThirtyC a different perspective from studios that have only ever worked in yachting — an ability to draw on influences from architecture, automotive, and contemporary design that keeps their work fresh.
The directors' philosophy is centred on pushing boundaries while staying deeply connected to the client's lifestyle, tastes, and aspirations. Every project is treated as a tailored package — not a template with customisation bolted on, but a genuinely bespoke design response to how an owner wants to live on the water.
The Studio
Alongside the directors, ThirtyC's team includes interior designers, project managers, and digital design experts. The studio positions itself as "next generation superyacht design" — a claim backed by the scale and ambition of their current project pipeline.
For owners and shipyards looking for design partners who combine creative ambition with practical delivery, ThirtyC represents a studio that's still hungry, still pushing, and still treating every project as an opportunity to do something that hasn't been done before.
