The Virtue is a luxury fragrance house creating ocean-inspired scents for the superyacht world — a brand built on the belief that scent is the most intimate and overlooked element of the onboard experience.
The Fragrance
The Virtue's signature collection draws on the sensory world of the sea — salt air, sun-warmed teak, coastal botanicals, and the quiet luxury of life on the water. Each fragrance is designed to evoke a feeling rather than simply a scent: the calm of an early morning at anchor, the energy of an evening in port.
The brand operates at the intersection of fine fragrance and yacht interior design, offering bespoke scenting for superyachts alongside a personal fragrance collection.
Founder
The Virtue was founded by Brooke Lean, whose background in luxury branding and deep connection to the yachting world informed the brand's distinctive positioning. The name itself speaks to the idea that true luxury is a matter of character — understated, intentional, and authentic.
Products & Services
Personal fragrance collection — ocean-inspired scents for men and women
Bespoke yacht scenting — custom fragrance programmes for superyacht interiors
Amenity collections — luxury bathroom and guest amenities for charter and private yachts
Gift sets and limited editions
Philosophy
"Say less, smell more" is the brand's ethos — a rejection of the noise and overstatement that defines much of the luxury fragrance market. The Virtue's approach is quieter, more considered, rooted in craft and sensory storytelling rather than celebrity endorsement or high-volume marketing.
Market Position
The Virtue occupies a niche that barely existed before it: luxury fragrance specifically designed for the yachting world. While major fragrance houses serve the broader luxury market, The Virtue speaks directly to yacht owners, charter operators, and the design studios that shape life onboard.
For superyacht interiors where every detail is considered — from the thread count to the tableware — scent was the missing piece. The Virtue fills that gap with precision and taste.
