The Yacht Mogul is a digital media and content brand focused on the superyacht industry. Offering news, features, and market intelligence through online channels, it serves as an accessible resource for yacht enthusiasts, industry professionals, and aspirational audiences interested in the world of luxury yachting.
Founding & Concept
The Yacht Mogul was created to deliver yachting content in a modern, digitally native format. Unlike traditional yachting publications with their print heritage, The Yacht Mogul leverages social media, web content, and digital storytelling to reach a broader and often younger audience — demystifying the superyacht world and making it more accessible.
Core Expertise & Capabilities
The platform's content pillars include:
Superyacht news and new-build coverage
Profiles of notable yachts, designers, and industry figures
Market analysis and brokerage insights
Lifestyle content covering destinations, charter experiences, and onboard culture
Social media content designed for high engagement across Instagram, YouTube, and other platforms
Market Position & Clientele
The Yacht Mogul occupies a space between established trade publications like SuperYacht Times and lifestyle outlets like Boat International. Its digital-first approach appeals to a younger demographic of yacht enthusiasts and aspiring owners, while still delivering substantive content that industry professionals find valuable. The brand's social media following provides significant reach for commercial partners and yacht brokerages seeking exposure.
Future Outlook
As the superyacht industry's audience grows younger and more digitally engaged, media brands like The Yacht Mogul are well positioned to bridge the gap between traditional yachting media and the content-consumption habits of the next generation of owners and charter clients. The platform's agile, social-first approach gives it a natural advantage in an industry still adapting to digital transformation.
